The client's goal was to create a sub-brand to sit under the umbrella brand 'Racket Fanatic'.

As a company with more than one offering, the client wanted this offering to have it's own identity to allow it to exist as almost an independent brand, but alongside the master logotype, to help maintain the brand recognition and trust.

The logo is housed in a rectangle to help differentiate it from the master, but as a thread to the perimeters of a tennis court alongside a texture linked to clay courts.