The goal for this project is to give the client something truly authentic and real - born out of in-depth research & understanding of the market. In turn creating an identity which sets itself apart from its direct competition, utilising the power of great design to elevate this company above the rest.

The logo and the brand's look and feel is taken from the 'historic' act of cutting ads and numbers you were interested in out of magazines, newspaper and flyers. Utilising a printed texture and harsh cut-out angles to create the logo and begin to experiment with how this translates across brand assets.