RF found there was a massive disconnect between the customer entering the website and booking a lesson, with the main issue being the customer journey. I worked closely with digital agency Visionsharp to help funnel customers down the correct path - starting with a homepage overhaul and redesign. Simplifying the messaging and allowing the user to instantly know exactly offering and creating a less complicated journey.

I redesigned this whole user journey from homepage, coaches page, sign up/login, user profile and the booking/paying screens across 3 break points.