ESSENTIALS was born out of a need for the American giant, Do it Best to refine and condense their product lines from 15+ to ideally 2 or 3.

I had the pleasure of re-branding the new 'functional' product line. This encompassed a vast array of products from large building appliances to nails. For this reason the brand needed to be flexible in its form, allowing the biggest and smallest products to adhere in the visual language.