As a designer, we use notebooks of all shapes and sizes everyday, and I think if you asked 100 designers if they'd like to design a notebook and notebook brand, I would guess that 95% would jump at the chance. Luckily for me, this exact opportunity came in early 2026.

Matt came to me with the mad and exciting idea of creating a notebook brand, but specifically for runners. He uses apps and digital tools, but he felt a disconnect between your body and digital tools. 'Data can inform, but it shouldn’t dictate.' A key insight from this project was this idea that the data should help you in your decision making but not be the defining factor. Creatures of Habit believes runners are capable of understanding their bodies, their limits, and their motivations. The products will encourage awareness, reflection, and decision-making, not blind adherence to numbers and date.